ZooBrew coffee is 100% certified shade-grown, organic coffee beans that have been harvested in areas where the San Diego Zoo has been involved in conservation projects. ZooBrew supports only organic farming methods that preserve the natural habitats and earn growers a fair-wage income. This is something you can feel good about with every sip!. We like to call it "grounds for conservation". Making changes in your daily life routine can have long-term effects in preserving nature.